Banner ads are considered a primary form of online advertising. These square images or animated elements show up on digital platforms and aim to grab user attention, ultimately promoting products. Banner ads can be found throughout numerous online platforms, including search engines. They work via clicking with the banner, which typically leads to

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to detect malicious actors who deceive systems for financial gain. A side-by-side comparison of legitimate traffic versus fraudulent activity can be invaluable in illum